Attitudes towards product placement in shows & movies in the U.S. 2018

Published by
J. G. Navarro,
Oct 30, 2023
This statistic presents the attitudes towards product placement in shows and movies in the United States as of June 2018. According to the findings, 17 percent of respondents said that they thought product placement in shows and movies was a good approach, a better alternative to the traditional methods of product advertising.

Attitudes towards product placement in shows and movies in the United States as of June 2018

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Release date

June 2018

Region

United States

Survey time period

October 14, 2014 to June 1, 2018

Number of respondents

10,730 respondents

Age group

13 years and older

Supplementary notes

Question: "What do you think about product placement in shows and movies as a form of advertising?"

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