The statistic shows the impact of Nike's Colin Kaepernick advertising campaign on consumers' intention to purchase Nike products in the United States in 2018, by vote history. After the Kaepernick campaign, 37 percent of respondents who voted for Donald Trump in the 2016 presidential election stated that they were absolutely certain, very likely, or at least 50-50 to buy products from Nike, whereas this figure stood at 68 percent, on September 3, 2018, prior to the launch of the campaign.
Influence on consumer purchase likelihood of Nike's Kaepernick Ad campaign in the United States in 2018, by vote*
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Morning Consult. (September 20, 2018). Influence on consumer purchase likelihood of Nike's Kaepernick Ad campaign in the United States in 2018, by vote* [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/915908/influence-on-consumer-purchase-likelihood-of-nike-kaepernick-advertising-campaign-by-voting-history/
Morning Consult. "Influence on consumer purchase likelihood of Nike's Kaepernick Ad campaign in the United States in 2018, by vote*." Chart. September 20, 2018. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/915908/influence-on-consumer-purchase-likelihood-of-nike-kaepernick-advertising-campaign-by-voting-history/
Morning Consult. (2018). Influence on consumer purchase likelihood of Nike's Kaepernick Ad campaign in the United States in 2018, by vote*. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/915908/influence-on-consumer-purchase-likelihood-of-nike-kaepernick-advertising-campaign-by-voting-history/
Morning Consult. "Influence on Consumer Purchase Likelihood of Nike's Kaepernick Ad Campaign in The United States in 2018, by Vote*." Statista, Statista Inc., 20 Sep 2018, https://www.statista.com/statistics/915908/influence-on-consumer-purchase-likelihood-of-nike-kaepernick-advertising-campaign-by-voting-history/
Morning Consult, Influence on consumer purchase likelihood of Nike's Kaepernick Ad campaign in the United States in 2018, by vote* Statista, https://www.statista.com/statistics/915908/influence-on-consumer-purchase-likelihood-of-nike-kaepernick-advertising-campaign-by-voting-history/ (last visited December 21, 2024)
Influence on consumer purchase likelihood of Nike's Kaepernick Ad campaign in the United States in 2018, by vote* [Graph], Morning Consult, September 20, 2018. [Online]. Available: https://www.statista.com/statistics/915908/influence-on-consumer-purchase-likelihood-of-nike-kaepernick-advertising-campaign-by-voting-history/
