The statistic shows the impact of Nike's Colin Kaepernick advertising campaign on consumers' intention to purchase Nike products in the United States in 2018, by ethnicity. After the Kaepernick campaign, 51 percent of white respondents stated that they were absolutely certain, very likely, or at least 50-50 to buy products from Nike, whereas this figure stood at 69 percent, on September 3, 2018, prior to the launch of the campaign.
Influence on consumer purchase likelihood of Nike's Kaepernick Ad campaign in the United States in 2018, by ethnicity
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Morning Consult. (September 20, 2018). Influence on consumer purchase likelihood of Nike's Kaepernick Ad campaign in the United States in 2018, by ethnicity [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/915900/influence-on-consumer-purchase-likelihood-of-nike-kaepernick-advertising-campaign-by-ethnicity/
Morning Consult. "Influence on consumer purchase likelihood of Nike's Kaepernick Ad campaign in the United States in 2018, by ethnicity." Chart. September 20, 2018. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/915900/influence-on-consumer-purchase-likelihood-of-nike-kaepernick-advertising-campaign-by-ethnicity/
Morning Consult. (2018). Influence on consumer purchase likelihood of Nike's Kaepernick Ad campaign in the United States in 2018, by ethnicity. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/915900/influence-on-consumer-purchase-likelihood-of-nike-kaepernick-advertising-campaign-by-ethnicity/
Morning Consult. "Influence on Consumer Purchase Likelihood of Nike's Kaepernick Ad Campaign in The United States in 2018, by Ethnicity." Statista, Statista Inc., 20 Sep 2018, https://www.statista.com/statistics/915900/influence-on-consumer-purchase-likelihood-of-nike-kaepernick-advertising-campaign-by-ethnicity/
Morning Consult, Influence on consumer purchase likelihood of Nike's Kaepernick Ad campaign in the United States in 2018, by ethnicity Statista, https://www.statista.com/statistics/915900/influence-on-consumer-purchase-likelihood-of-nike-kaepernick-advertising-campaign-by-ethnicity/ (last visited December 30, 2024)
Influence on consumer purchase likelihood of Nike's Kaepernick Ad campaign in the United States in 2018, by ethnicity [Graph], Morning Consult, September 20, 2018. [Online]. Available: https://www.statista.com/statistics/915900/influence-on-consumer-purchase-likelihood-of-nike-kaepernick-advertising-campaign-by-ethnicity/
