Dollar sales of the leading filled cracker vendors in the U.S. 2024

Published by Jan Conway, Aug 21, 2024

For the 52 weeks ended on April 21, 2024, Lance were the best selling crackers with fillings generating approximately 456 million U.S. dollars in sales. Nabisco was the second best selling with 396 million dollars.

Sales of the leading vendors of crackers with fillings in the United States in 2024 (in million U.S. dollars)

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Release date

August 2024

Region

United States

Survey time period

52 weeks ending April 23, 2023

Supplementary notes

Total U.S. multi-outlet (supermarkets, drugstores, mass market retailers, gas/C-stores, military commissaries and select club & dollar retail chains) for the 52 weeks ended on April 21, 2024. 
Figures have been rounded.

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