This statistic displays the share of different types of holiday season shoppers identified in Canada throughout the 2017 shopping period, surveyed from November 2017 to January 2018. Some 39 percent of survey respondents stated that they are evergreen buyers, meaning that they spread their shopping throughout the entire holiday season.
Share of holiday season shopper types in Canada in 2017
* Consumers who spread their shopping through the holiday season.
** Consumers who shop before the Black Friday and Cyber Monday weekend.
*** Consumers make most of their purchases during the last week or so of the holidays.
**** Consumers who shop on the Black Friday and Cyber Monday weekend.
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Strategy Online. (September 13, 2018). Share of holiday season shopper types in Canada in 2017 [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/915721/different-types-of-holiday-shoppers-canada/
Strategy Online. "Share of holiday season shopper types in Canada in 2017 ." Chart. September 13, 2018. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/915721/different-types-of-holiday-shoppers-canada/
Strategy Online. (2018). Share of holiday season shopper types in Canada in 2017 . Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/915721/different-types-of-holiday-shoppers-canada/
Strategy Online. "Share of Holiday Season Shopper Types in Canada in 2017 ." Statista, Statista Inc., 13 Sep 2018, https://www.statista.com/statistics/915721/different-types-of-holiday-shoppers-canada/
Strategy Online, Share of holiday season shopper types in Canada in 2017 Statista, https://www.statista.com/statistics/915721/different-types-of-holiday-shoppers-canada/ (last visited December 03, 2024)
Share of holiday season shopper types in Canada in 2017 [Graph], Strategy Online, September 13, 2018. [Online]. Available: https://www.statista.com/statistics/915721/different-types-of-holiday-shoppers-canada/
