International online shopping penetration in the Netherlands 2017

This statistic shows the answers to a survey question on whether or not consumers in the Netherlands purchased something through a foreign e-commerce platform in 2017. Approximately 40 percent of the respondents indicated they at least once did an online purchase outside the Netherlands.

Unlike many other countries in Europe, Amazon is not active in the Netherlands. Instead, the e-commerce company uses a partially translated version of their German website to appeal to the Dutch audience. Within the Netherlands, Bol.com and Coolblue are the leading webshops, with revenues reaching respectively 1.22 billion euros and 844 million euros in 2017.