Broadcast TV political ad spend in the U.S. 2014-2024

Published by
Michele Majidi,
Feb 13, 2024
Political advertising on broadcast TV in the United States is forecast to amount to 5.1 billion U.S. dollars in 2024, when the country holds presidential elections. The amount would represent a slight decrease from the 5.3 billion invested in broadcast TV advertising in the 2020 presidential elections.

Broadcast television political advertising spending in the United States from 2014 to 2024 (in billion U.S. dollars)

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Release date

October 2023

Region

United States

Survey time period

2014 to 2022

Special properties

local TV; election cycles

Supplementary notes

* Forecast.
Figures prior to 2024 taken from earlier reports.

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Overview

3

Spending

7

Digital advertising

5

TV advertising

8

Consumer perspective

5

Further related statistics

14

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Statistics

Topics

Political advertising in the United StatesSocial media and politics in the United StatesMedia and politics in the U.S.2020 Presidential Election and the MediaHistory of U.S. presidential elections
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