This statistic illustrates the answers to a survey question on the usage of big data among SMEs in the Netherlands in 2018, by business unit. As of 2018, 26 percent of the respondents mentioned that they make use of big data with their marketing/sales department, whereas approximately 20 percent of the respondents indicated to use big data for pre-sales. Lowest use of big data is the HR department with six percent of the SME respondents.
Usage of big data among SMEs in the Netherlands in 2018, by business unit
Business unit
Share of respondents
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ABN AMRO. (September 18, 2018). Usage of big data among SMEs in the Netherlands in 2018, by business unit [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/915577/usage-of-big-data-among-smes-in-the-netherlands-by-business-unit/
ABN AMRO. "Usage of big data among SMEs in the Netherlands in 2018, by business unit." Chart. September 18, 2018. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/915577/usage-of-big-data-among-smes-in-the-netherlands-by-business-unit/
ABN AMRO. (2018). Usage of big data among SMEs in the Netherlands in 2018, by business unit. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/915577/usage-of-big-data-among-smes-in-the-netherlands-by-business-unit/
ABN AMRO. "Usage of Big Data among Smes in The Netherlands in 2018, by Business Unit." Statista, Statista Inc., 18 Sep 2018, https://www.statista.com/statistics/915577/usage-of-big-data-among-smes-in-the-netherlands-by-business-unit/
ABN AMRO, Usage of big data among SMEs in the Netherlands in 2018, by business unit Statista, https://www.statista.com/statistics/915577/usage-of-big-data-among-smes-in-the-netherlands-by-business-unit/ (last visited July 22, 2024)
Usage of big data among SMEs in the Netherlands in 2018, by business unit [Graph], ABN AMRO, September 18, 2018. [Online]. Available: https://www.statista.com/statistics/915577/usage-of-big-data-among-smes-in-the-netherlands-by-business-unit/