Adoption of AI in marketing personalization according to professionals worldwide 2018

Published by Statista Research Department, Dec 10, 2024
This statistic presents the adoption of artificial intelligence in marketing personalization according to industry professionals worldwide in 2018. According to the findings, 78 percent of respondents stated that they were either currently using or planning to use artificial intelligence in product and content recommendations, while 21 percent said they had no pans to use AI for this purpose.

Adoption of artificial intelligence (AI) in marketing personalization according to industry professionals worldwide in 2018

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Release date

August 2018

Region

Worldwide

Survey time period

2018

Age group

18 years and older

Special properties

B2C and B2B professionals in financal services, retail, technology, and travel and hospitality industries

Supplementary notes

The source did not provide information on the sample number or the exact survey date.

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Overview

5

AI use cases in the marketing industry

8

Marketer insights

4

Consumer insights

7

Further related statistics

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Topics

Marketing personalization in the United StatesMarketing technologyMarketing personalization worldwideData usage in marketing and advertisingArtificial intelligence (AI) use in marketing
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