This statistic presents the leading reasons to use artificial intelligence for marketing personalization according to industry professionals worldwide in 2018. According to the findings, 57 percent of respondents saw AI as beneficial in improving their performance metrics. In contrast, one percent of responding industry professionals did not see any benefits to using AI for marketing personalization.
Leading reasons to use artificial intelligence (AI) for marketing personalization according to industry professionals worldwide in 2018
B2C and B2B professionals in financial services, retail, technology, and travel and hospitality industries
Supplementary notes
Question: Why does your organization want to use AI to automate personalization? The source did not provide information on the sample number or the exact survey date.
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Adobe. (August 22, 2018). Leading reasons to use artificial intelligence (AI) for marketing personalization according to industry professionals worldwide in 2018 [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/915493/benefits-using-artificial-intelligence-marketing-personalization/
Adobe. "Leading reasons to use artificial intelligence (AI) for marketing personalization according to industry professionals worldwide in 2018." Chart. August 22, 2018. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/915493/benefits-using-artificial-intelligence-marketing-personalization/
Adobe. (2018). Leading reasons to use artificial intelligence (AI) for marketing personalization according to industry professionals worldwide in 2018. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/915493/benefits-using-artificial-intelligence-marketing-personalization/
Adobe. "Leading Reasons to Use Artificial Intelligence (Ai) for Marketing Personalization According to Industry Professionals Worldwide in 2018." Statista, Statista Inc., 22 Aug 2018, https://www.statista.com/statistics/915493/benefits-using-artificial-intelligence-marketing-personalization/
Adobe, Leading reasons to use artificial intelligence (AI) for marketing personalization according to industry professionals worldwide in 2018 Statista, https://www.statista.com/statistics/915493/benefits-using-artificial-intelligence-marketing-personalization/ (last visited December 18, 2024)
Leading reasons to use artificial intelligence (AI) for marketing personalization according to industry professionals worldwide in 2018 [Graph], Adobe, August 22, 2018. [Online]. Available: https://www.statista.com/statistics/915493/benefits-using-artificial-intelligence-marketing-personalization/
