This statistic presents the leading reasons to use artificial intelligence for marketing personalization according to industry professionals worldwide in 2018. According to the findings, 57 percent of respondents saw AI as beneficial in improving their performance metrics. In contrast, one percent of responding industry professionals did not see any benefits to using AI for marketing personalization.
Leading reasons to use artificial intelligence (AI) for marketing personalization according to industry professionals worldwide in 2018
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
B2C and B2B professionals in financial services, retail, technology, and travel and hospitality industries
Supplementary notes
Question: Why does your organization want to use AI to automate personalization? The source did not provide information on the sample number or the exact survey date.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Adobe. (August 22, 2018). Leading reasons to use artificial intelligence (AI) for marketing personalization according to industry professionals worldwide in 2018 [Graph]. In Statista. Retrieved July 20, 2024, from https://www.statista.com/statistics/915493/benefits-using-artificial-intelligence-marketing-personalization/
Adobe. "Leading reasons to use artificial intelligence (AI) for marketing personalization according to industry professionals worldwide in 2018." Chart. August 22, 2018. Statista. Accessed July 20, 2024. https://www.statista.com/statistics/915493/benefits-using-artificial-intelligence-marketing-personalization/
Adobe. (2018). Leading reasons to use artificial intelligence (AI) for marketing personalization according to industry professionals worldwide in 2018. Statista. Statista Inc.. Accessed: July 20, 2024. https://www.statista.com/statistics/915493/benefits-using-artificial-intelligence-marketing-personalization/
Adobe. "Leading Reasons to Use Artificial Intelligence (Ai) for Marketing Personalization According to Industry Professionals Worldwide in 2018." Statista, Statista Inc., 22 Aug 2018, https://www.statista.com/statistics/915493/benefits-using-artificial-intelligence-marketing-personalization/
Adobe, Leading reasons to use artificial intelligence (AI) for marketing personalization according to industry professionals worldwide in 2018 Statista, https://www.statista.com/statistics/915493/benefits-using-artificial-intelligence-marketing-personalization/ (last visited July 20, 2024)
Leading reasons to use artificial intelligence (AI) for marketing personalization according to industry professionals worldwide in 2018 [Graph], Adobe, August 22, 2018. [Online]. Available: https://www.statista.com/statistics/915493/benefits-using-artificial-intelligence-marketing-personalization/
