This statistic presents the leading roles played by artificial intelligence in marketing strategies according to industry professionals in North America as of the first quarter of 2018. According to the findings, 49 percent of respondents stated that artificial intelligence played no leading role within their marketing strategies, while 30.5 percent said AI's main role in their organization was to identify market opportunities.
Leading roles played by artificial intelligence (AI) in marketing strategies according to industry professionals in North America as of 1st quarter 2018
Characteristic
Share of respondents
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Agility PR Solutions. (July 13, 2018). Leading roles played by artificial intelligence (AI) in marketing strategies according to industry professionals in North America as of 1st quarter 2018 [Graph]. In Statista. Retrieved July 27, 2024, from https://www.statista.com/statistics/915459/leading-roles-played-artificial-intelligence-marketing-strategies/
Agility PR Solutions. "Leading roles played by artificial intelligence (AI) in marketing strategies according to industry professionals in North America as of 1st quarter 2018." Chart. July 13, 2018. Statista. Accessed July 27, 2024. https://www.statista.com/statistics/915459/leading-roles-played-artificial-intelligence-marketing-strategies/
Agility PR Solutions. (2018). Leading roles played by artificial intelligence (AI) in marketing strategies according to industry professionals in North America as of 1st quarter 2018. Statista. Statista Inc.. Accessed: July 27, 2024. https://www.statista.com/statistics/915459/leading-roles-played-artificial-intelligence-marketing-strategies/
Agility PR Solutions. "Leading Roles Played by Artificial Intelligence (Ai) in Marketing Strategies According to Industry Professionals in North America as of 1st Quarter 2018." Statista, Statista Inc., 13 Jul 2018, https://www.statista.com/statistics/915459/leading-roles-played-artificial-intelligence-marketing-strategies/
Agility PR Solutions, Leading roles played by artificial intelligence (AI) in marketing strategies according to industry professionals in North America as of 1st quarter 2018 Statista, https://www.statista.com/statistics/915459/leading-roles-played-artificial-intelligence-marketing-strategies/ (last visited July 27, 2024)
Leading roles played by artificial intelligence (AI) in marketing strategies according to industry professionals in North America as of 1st quarter 2018 [Graph], Agility PR Solutions, July 13, 2018. [Online]. Available: https://www.statista.com/statistics/915459/leading-roles-played-artificial-intelligence-marketing-strategies/