This statistic presents the leading roles played by artificial intelligence in marketing strategies according to industry professionals in North America as of the first quarter of 2018. According to the findings, 49 percent of respondents stated that artificial intelligence played no leading role within their marketing strategies, while 30.5 percent said AI's main role in their organization was to identify market opportunities.
Leading roles played by artificial intelligence (AI) in marketing strategies according to industry professionals in North America as of 1st quarter 2018
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Agility PR Solutions. (July 13, 2018). Leading roles played by artificial intelligence (AI) in marketing strategies according to industry professionals in North America as of 1st quarter 2018 [Graph]. In Statista. Retrieved November 04, 2024, from https://www.statista.com/statistics/915459/leading-roles-played-artificial-intelligence-marketing-strategies/
Agility PR Solutions. "Leading roles played by artificial intelligence (AI) in marketing strategies according to industry professionals in North America as of 1st quarter 2018." Chart. July 13, 2018. Statista. Accessed November 04, 2024. https://www.statista.com/statistics/915459/leading-roles-played-artificial-intelligence-marketing-strategies/
Agility PR Solutions. (2018). Leading roles played by artificial intelligence (AI) in marketing strategies according to industry professionals in North America as of 1st quarter 2018. Statista. Statista Inc.. Accessed: November 04, 2024. https://www.statista.com/statistics/915459/leading-roles-played-artificial-intelligence-marketing-strategies/
Agility PR Solutions. "Leading Roles Played by Artificial Intelligence (Ai) in Marketing Strategies According to Industry Professionals in North America as of 1st Quarter 2018." Statista, Statista Inc., 13 Jul 2018, https://www.statista.com/statistics/915459/leading-roles-played-artificial-intelligence-marketing-strategies/
Agility PR Solutions, Leading roles played by artificial intelligence (AI) in marketing strategies according to industry professionals in North America as of 1st quarter 2018 Statista, https://www.statista.com/statistics/915459/leading-roles-played-artificial-intelligence-marketing-strategies/ (last visited November 04, 2024)
Leading roles played by artificial intelligence (AI) in marketing strategies according to industry professionals in North America as of 1st quarter 2018 [Graph], Agility PR Solutions, July 13, 2018. [Online]. Available: https://www.statista.com/statistics/915459/leading-roles-played-artificial-intelligence-marketing-strategies/
