In 2023, worldwide product placement spending on TV platforms amounted to approximately 20.6 billion U.S. dollars. Investments in film-integrated product placement reached 3.5 billion dollars. According to the same source, product placement spending in the United States surpassed 16.5 billion dollars that year.
Product placement spending in selected media worldwide in 2023
(in billion U.S. dollars)
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Statista. (August 9, 2024). Product placement spending in selected media worldwide in 2023 (in billion U.S. dollars) [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/915189/product-placement-revenue-share-medium/
Statista. "Product placement spending in selected media worldwide in 2023 (in billion U.S. dollars)." Chart. August 9, 2024. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/915189/product-placement-revenue-share-medium/
Statista. (2024). Product placement spending in selected media worldwide in 2023 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/915189/product-placement-revenue-share-medium/
Statista. "Product Placement Spending in Selected Media Worldwide in 2023 (in Billion U.S. Dollars)." Statista, Statista Inc., 9 Aug 2024, https://www.statista.com/statistics/915189/product-placement-revenue-share-medium/
Statista, Product placement spending in selected media worldwide in 2023 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/915189/product-placement-revenue-share-medium/ (last visited December 18, 2024)
Product placement spending in selected media worldwide in 2023 (in billion U.S. dollars) [Graph], Statista, August 9, 2024. [Online]. Available: https://www.statista.com/statistics/915189/product-placement-revenue-share-medium/
