Product placement revenue in the U.S. 2021-2023

Published by
J. G. Navarro,
Aug 9, 2024

In 2023, product placement spending in the United States exceeded 16.5 billion U.S. dollars, up from about 14.8 billion dollars a year earlier. That represents an annual increase of nearly 12 percent.

Product placement revenue in the United States from 2021 to 2023 (in billion U.S. dollars)

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Release date

August 2024

Region

United States

Survey time period

2021 to 2023

Supplementary notes

* Statista calculated 2021 and 2022 figures based on the source's data.

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Overview

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Leading advertisers

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Online and connected TV

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Free ad-supported streaming TV (FAST)

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Consumer attitudes

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Product placement worldwideOutdoor advertising worldwideCTV advertising in the U.S.TV advertising in EuropeNetflix advertising
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