An August 2022 survey found that 27 percent of male gamers in the United Kingdom had made in-game purchases of booster packs or items in the last 12 months. Additionally, 24 percent of female gamers had done the same.
Leading video game purchases made by gamers in the United Kingdom (UK) in August 2022, by gender
Characteristic
Female
Male
Games (single purchase)
44%
48%
DLCs
9%
20%
Gaming subscriptions (e.g., EA Play, Apple Arcade)
18%
27%
In-game purchases (e.g., items, boosters)
24%
27%
Subscriptions for online games (e.g., World of Warcraft)
12%
16%
Cloud gaming services (e.g., Stadia, GeForce Now)
10%
18%
I didn't spend money on gaming-related products or services
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Statista. (August 11, 2022). Leading video game purchases made by gamers in the United Kingdom (UK) in August 2022, by gender [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/914162/in-game-content-purchased-by-female-gamers-united-kingdom/
Statista. "Leading video game purchases made by gamers in the United Kingdom (UK) in August 2022, by gender." Chart. August 11, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/914162/in-game-content-purchased-by-female-gamers-united-kingdom/
Statista. (2022). Leading video game purchases made by gamers in the United Kingdom (UK) in August 2022, by gender. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/914162/in-game-content-purchased-by-female-gamers-united-kingdom/
Statista. "Leading Video Game Purchases Made by Gamers in The United Kingdom (Uk) in August 2022, by Gender." Statista, Statista Inc., 11 Aug 2022, https://www.statista.com/statistics/914162/in-game-content-purchased-by-female-gamers-united-kingdom/
Statista, Leading video game purchases made by gamers in the United Kingdom (UK) in August 2022, by gender Statista, https://www.statista.com/statistics/914162/in-game-content-purchased-by-female-gamers-united-kingdom/ (last visited December 30, 2024)
Leading video game purchases made by gamers in the United Kingdom (UK) in August 2022, by gender [Graph], Statista, August 11, 2022. [Online]. Available: https://www.statista.com/statistics/914162/in-game-content-purchased-by-female-gamers-united-kingdom/
