In the fourth quarter of 2019, Honda's brand strength score in Mexico stood at 47 percent, up from 44 percent the second quarter of that same year. Furthermore, Honda ranked third in the list of leading non-luxury automotive brands in the Latin American country.
Honda: brand strength in Mexico in Q2 and Q4 in 2019
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The study is based on the response of 601 new vehicle intenders in Mexico and intends to measures the strength of the consumer-brand relationship. Values for Q2 2019 were taken from a previous report.
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Insights 4 Less. (January 28, 2020). Honda: brand strength in Mexico in Q2 and Q4 in 2019 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/914058/honda-brand-strength-score-mexico/
Insights 4 Less. "Honda: brand strength in Mexico in Q2 and Q4 in 2019." Chart. January 28, 2020. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/914058/honda-brand-strength-score-mexico/
Insights 4 Less. (2020). Honda: brand strength in Mexico in Q2 and Q4 in 2019. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/914058/honda-brand-strength-score-mexico/
Insights 4 Less. "Honda: Brand Strength in Mexico in Q2 and Q4 in 2019." Statista, Statista Inc., 28 Jan 2020, https://www.statista.com/statistics/914058/honda-brand-strength-score-mexico/
Insights 4 Less, Honda: brand strength in Mexico in Q2 and Q4 in 2019 Statista, https://www.statista.com/statistics/914058/honda-brand-strength-score-mexico/ (last visited August 25, 2024)
Honda: brand strength in Mexico in Q2 and Q4 in 2019 [Graph], Insights 4 Less, January 28, 2020. [Online]. Available: https://www.statista.com/statistics/914058/honda-brand-strength-score-mexico/