Honda: brand strength in Mexico 2019

Published by
Mathilde Carlier,
Jul 21, 2021
In the fourth quarter of 2019, Honda's brand strength score in Mexico stood at 47 percent, up from 44 percent the second quarter of that same year. Furthermore, Honda ranked third in the list of leading non-luxury automotive brands in the Latin American country.

Honda: brand strength in Mexico in Q2 and Q4 in 2019

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Release date

January 2020

Region

Mexico

Survey time period

Q2 2019 and Q4 2019

Supplementary notes

The study is based on the response of 601 new vehicle intenders in Mexico and intends to measures the strength of the consumer-brand relationship.
Values for Q2 2019 were taken from a previous report.

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