Worst performing FMCG categories sales change in urban China 2016-2018

Published by
Xin Ou,
Feb 23, 2024
The statistic shows the growth rate of sales of the worst performing fast moving consumer goods (FMCG) in the urban retail market in China between 2016 and 2018. In that period, sales of chewing gum in the urban retail market in China declined by ten percent.

Annual change of the worst performing fast moving consumer goods (FMCG) categories in the urban retail market in China between 2016 and 2018

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Release date

June 2019

Region

China

Survey time period

2016 to 2018

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Overview

6

Key indicators

5

E-commerce

4

Food and beverages

8

Dairy

7

Personal care

6

Leading FMCG companies

3

Consumer behavior

4

Further related statistics

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