Important attributes of luxury brands for consumers in Russia 2018, by generation
This statistic shows the results of a 2018 survey, in which luxury buyers in Russia were asked what factors are most important to them when choosing a luxury brand. The survey involved two consumer groups, Millennials, defined as those up to 30 years, and the Generation X, 30 to 50 year olds. It can be seen that product quality is the most important criteria for both Millennials and Generation X, with a respective 92 and 93 percent of respondents agreeing.
