This statistic shows the results of a 2018 survey, in which luxury buyers in Russia were asked when they are usually open to consider purchasing luxury brands. The survey involved two consumer groups, Millennials, defined as those up to 30 years, and the Generation X, 30 to 50 year olds. The chart shows that 76 percent of Millennials and 74 percent of the Generation X are more likely to purchase luxury items during the end-of-season sales.
When are you usually open to consider purchasing luxury brands?
* The source defines Millennials as up to 30 years and Generation X as 30 to 50 years.
** The source notes that the results shown here are from respondents who purchased only apparel and shoes or only bags and accessories. Those who purchased only jewelry and watches are excluded from analysis due to low number of responses.
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McKinsey & Company, & Condé Nast. (June 23, 2018). When are you usually open to consider purchasing luxury brands? [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/912541/luxury-purchasing-occasions-russia/
McKinsey & Company, und Condé Nast. "When are you usually open to consider purchasing luxury brands?." Chart. June 23, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/912541/luxury-purchasing-occasions-russia/
McKinsey & Company, Condé Nast. (2018). When are you usually open to consider purchasing luxury brands?. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/912541/luxury-purchasing-occasions-russia/
McKinsey & Company, and Condé Nast. "When Are You Usually Open to Consider Purchasing Luxury Brands?." Statista, Statista Inc., 23 Jun 2018, https://www.statista.com/statistics/912541/luxury-purchasing-occasions-russia/
McKinsey & Company & Condé Nast, When are you usually open to consider purchasing luxury brands? Statista, https://www.statista.com/statistics/912541/luxury-purchasing-occasions-russia/ (last visited December 22, 2024)
When are you usually open to consider purchasing luxury brands? [Graph], McKinsey & Company, & Condé Nast, June 23, 2018. [Online]. Available: https://www.statista.com/statistics/912541/luxury-purchasing-occasions-russia/
