Key occasions for purchasing luxury brands in Russia 2018, by generation

When are you usually open to consider purchasing luxury brands?

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Sources

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Release date

June 2018

Region

Russia

Survey time period

March 2018

Number of respondents

approx. 1000**

Age group

up to 50 years*

Special properties

luxury buyers on Farfetch.ru

Method of interview

Online survey

Supplementary notes

* The source defines Millennials as up to 30 years and Generation X as 30 to 50 years.

** The source notes that the results shown here are from respondents who purchased only apparel and shoes or only bags and accessories. Those who purchased only jewelry and watches are excluded from analysis due to low number of responses.

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics
  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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