This statistic portrays the results of a 2018 survey, in which luxury buyers in Russia were asked which factors have utmost importance in choosing a luxury brand for apparel, footwear, accessories, jewelry or watches. The chart shows that 92 percent of both local shoppers and those shopping abroad agreed that product quality was the key influencing factor for purchasing luxury items.
Which factors have utmost importance in choosing a luxury brand for apparel, footwear, accessories, jewelry or watches?
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McKinsey & Company, & Condé Nast. (June 23, 2018). Which factors have utmost importance in choosing a luxury brand for apparel, footwear, accessories, jewelry or watches? [Graph]. In Statista. Retrieved December 03, 2024, from https://www.statista.com/statistics/912494/luxury-brand-purchasing-criteria-russia/
McKinsey & Company, und Condé Nast. "Which factors have utmost importance in choosing a luxury brand for apparel, footwear, accessories, jewelry or watches?." Chart. June 23, 2018. Statista. Accessed December 03, 2024. https://www.statista.com/statistics/912494/luxury-brand-purchasing-criteria-russia/
McKinsey & Company, Condé Nast. (2018). Which factors have utmost importance in choosing a luxury brand for apparel, footwear, accessories, jewelry or watches?. Statista. Statista Inc.. Accessed: December 03, 2024. https://www.statista.com/statistics/912494/luxury-brand-purchasing-criteria-russia/
McKinsey & Company, and Condé Nast. "Which Factors Have Utmost Importance in Choosing a Luxury Brand for Apparel, Footwear, Accessories, Jewelry or Watches?." Statista, Statista Inc., 23 Jun 2018, https://www.statista.com/statistics/912494/luxury-brand-purchasing-criteria-russia/
McKinsey & Company & Condé Nast, Which factors have utmost importance in choosing a luxury brand for apparel, footwear, accessories, jewelry or watches? Statista, https://www.statista.com/statistics/912494/luxury-brand-purchasing-criteria-russia/ (last visited December 03, 2024)
Which factors have utmost importance in choosing a luxury brand for apparel, footwear, accessories, jewelry or watches? [Graph], McKinsey & Company, & Condé Nast, June 23, 2018. [Online]. Available: https://www.statista.com/statistics/912494/luxury-brand-purchasing-criteria-russia/
