This statistic depicts the willingness to pay a premium for home delivery after ordering products online among consumers in the United States in 2018, broken down by generation. In that year, 36 percent of younger Millennials were willing to pay extra for a home delivery option, compared to only 7 percent of retirees and seniors.
Consumer willingness to pay a premium for online ordering for home delivery in the United States in 2018, by generation
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Winsight Grocery Business. (August 1, 2018). Consumer willingness to pay a premium for online ordering for home delivery in the United States in 2018, by generation [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/912212/willingness-pay-premium-online-ordering-home-delivery-generational-us/
Winsight Grocery Business. "Consumer willingness to pay a premium for online ordering for home delivery in the United States in 2018, by generation ." Chart. August 1, 2018. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/912212/willingness-pay-premium-online-ordering-home-delivery-generational-us/
Winsight Grocery Business. (2018). Consumer willingness to pay a premium for online ordering for home delivery in the United States in 2018, by generation . Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/912212/willingness-pay-premium-online-ordering-home-delivery-generational-us/
Winsight Grocery Business. "Consumer Willingness to Pay a Premium for Online Ordering for Home Delivery in The United States in 2018, by Generation ." Statista, Statista Inc., 1 Aug 2018, https://www.statista.com/statistics/912212/willingness-pay-premium-online-ordering-home-delivery-generational-us/
Winsight Grocery Business, Consumer willingness to pay a premium for online ordering for home delivery in the United States in 2018, by generation Statista, https://www.statista.com/statistics/912212/willingness-pay-premium-online-ordering-home-delivery-generational-us/ (last visited November 03, 2024)
Consumer willingness to pay a premium for online ordering for home delivery in the United States in 2018, by generation [Graph], Winsight Grocery Business, August 1, 2018. [Online]. Available: https://www.statista.com/statistics/912212/willingness-pay-premium-online-ordering-home-delivery-generational-us/