This statistic presents the average mobile shopping app user acquisition costs worldwide from 2017 to 2020. According to Adjust, the average cost-to-install for a mobile shopping app in 2020 declined slightly to 2.87 U.S. dollars. However, the average cost to acquire a user who made a purchase decreased significantly to 19.47 U.S. dollars.
Mobile shopping app user acquisition costs worldwide from 2017 to 2020
(in U.S. dollars)
Characteristic
Cost-to-install
Cost-to-register
Cost-to-purchase
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
adjust. (June 17, 2020). Mobile shopping app user acquisition costs worldwide from 2017 to 2020 (in U.S. dollars) [Graph]. In Statista. Retrieved September 01, 2024, from https://www.statista.com/statistics/911949/global-mobile-shopping-app-user-acquisition-costs/
adjust. "Mobile shopping app user acquisition costs worldwide from 2017 to 2020 (in U.S. dollars)." Chart. June 17, 2020. Statista. Accessed September 01, 2024. https://www.statista.com/statistics/911949/global-mobile-shopping-app-user-acquisition-costs/
adjust. (2020). Mobile shopping app user acquisition costs worldwide from 2017 to 2020 (in U.S. dollars). Statista. Statista Inc.. Accessed: September 01, 2024. https://www.statista.com/statistics/911949/global-mobile-shopping-app-user-acquisition-costs/
adjust. "Mobile Shopping App User Acquisition Costs Worldwide from 2017 to 2020 (in U.S. Dollars)." Statista, Statista Inc., 17 Jun 2020, https://www.statista.com/statistics/911949/global-mobile-shopping-app-user-acquisition-costs/
adjust, Mobile shopping app user acquisition costs worldwide from 2017 to 2020 (in U.S. dollars) Statista, https://www.statista.com/statistics/911949/global-mobile-shopping-app-user-acquisition-costs/ (last visited September 01, 2024)
Mobile shopping app user acquisition costs worldwide from 2017 to 2020 (in U.S. dollars) [Graph], adjust, June 17, 2020. [Online]. Available: https://www.statista.com/statistics/911949/global-mobile-shopping-app-user-acquisition-costs/