As of September 2019, it was estimated that 49 percent of iPhone users worldwide had activated Apple Pay, so far an increase from the 33 percent usage reach in the previous year. This translates to around 441 million Apple Pay users worldwide.
Apple Pay usage reach among the global iPhone user base as of September 2019
No new figures have been provided since 2019; The figures shown here are estimates, as Apple does not share these figures. The source states that the numbers provided are calculated based off survey results. It adds: "we estimate, based on survey work as well as the growth in transactions, countries, locations, and supporting banks, that 51% of global iPhone users have enabled Apple Pay."
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Loup Ventures. (September 27, 2019). Apple Pay usage reach among the global iPhone user base as of September 2019 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/911930/apple-pay-usage-reach-iphone-user-base/
Loup Ventures. "Apple Pay usage reach among the global iPhone user base as of September 2019." Chart. September 27, 2019. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/911930/apple-pay-usage-reach-iphone-user-base/
Loup Ventures. (2019). Apple Pay usage reach among the global iPhone user base as of September 2019. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/911930/apple-pay-usage-reach-iphone-user-base/
Loup Ventures. "Apple Pay Usage Reach among The Global Iphone User Base as of September 2019." Statista, Statista Inc., 27 Sep 2019, https://www.statista.com/statistics/911930/apple-pay-usage-reach-iphone-user-base/
Loup Ventures, Apple Pay usage reach among the global iPhone user base as of September 2019 Statista, https://www.statista.com/statistics/911930/apple-pay-usage-reach-iphone-user-base/ (last visited December 22, 2024)
Apple Pay usage reach among the global iPhone user base as of September 2019 [Graph], Loup Ventures, September 27, 2019. [Online]. Available: https://www.statista.com/statistics/911930/apple-pay-usage-reach-iphone-user-base/
