Mexico: leading luxury auto brands 2019

Published by
Mathilde Carlier,
Jul 21, 2021
In the third quarter in 2019, BMW ranked first in customer-brand relationship in Mexico with an overall score of 64.9 percent. Mercedes-Benz and Audi followed up in second and third place with 64.8 and 60.6 percent, respectively.

Leading luxury automotive brands in Mexico in the fourth quarter in 2019, by brand strength score

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Release date

October 2019

Region

Mexico

Survey time period

Q3 2019

Supplementary notes

The study is based on the response of 601 new vehicle intenders in Mexico and intends to measures the strength of the consumer-brand relationship.

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