Mexico: leading luxury auto brands 2018

Published by
Mathilde Carlier,
Jul 21, 2021
This statistic presents the leading luxury automotive brands in Mexico in the first quarter of 2018, by brand strength score. In that period of time, BMW ranked first with an overall score of 63.9 percent in customer-brand relationship. Mercedes-Benz and Audi followed up in second and third place respectively.

Leading luxury automotive brands in Mexico in the first quarter 2018, by brand strength score

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Release date

April 2018

Region

Mexico

Survey time period

Q1 2018

Supplementary notes

The study is based on the response of 600 new vehicle intenders in Mexico and intends to measures the strength of the consumer-brand relationship.

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Overview

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Segments

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Competitors

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Consumers

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