This statistic presents the leading non-luxury automotive brands in Mexico in the first quarter of 2018, based on brand strength. In that period of time, Volkswagen ranked first in customer-brand relationship with an overall score of 55.3. Nissan and Honda followed up in second and third place respectively.
Leading non-luxury automotive brands in Mexico in the 1st quarter 2018, by brand strength score
Brand love/strength scores were taken from extracts of the Automotive Brand Love Study - Mexico 1Q 2018, published in 2018 by the source. The study is based on the response of 600 new vehicle intenders in Mexico and intends to measures the strength of the consumer-brand relationship.
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Insights 4 Less. (April 17, 2018). Leading non-luxury automotive brands in Mexico in the 1st quarter 2018, by brand strength score [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/911759/mexico-most-powerful-non-luxury-automotive-brands/
Insights 4 Less. "Leading non-luxury automotive brands in Mexico in the 1st quarter 2018, by brand strength score." Chart. April 17, 2018. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/911759/mexico-most-powerful-non-luxury-automotive-brands/
Insights 4 Less. (2018). Leading non-luxury automotive brands in Mexico in the 1st quarter 2018, by brand strength score. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/911759/mexico-most-powerful-non-luxury-automotive-brands/
Insights 4 Less. "Leading Non-luxury Automotive Brands in Mexico in The 1st Quarter 2018, by Brand Strength Score." Statista, Statista Inc., 17 Apr 2018, https://www.statista.com/statistics/911759/mexico-most-powerful-non-luxury-automotive-brands/
Insights 4 Less, Leading non-luxury automotive brands in Mexico in the 1st quarter 2018, by brand strength score Statista, https://www.statista.com/statistics/911759/mexico-most-powerful-non-luxury-automotive-brands/ (last visited November 22, 2024)
Leading non-luxury automotive brands in Mexico in the 1st quarter 2018, by brand strength score [Graph], Insights 4 Less, April 17, 2018. [Online]. Available: https://www.statista.com/statistics/911759/mexico-most-powerful-non-luxury-automotive-brands/
