In-store mobile shopper activities worldwide 2017-2018

Published by Statista Research Department, Mar 24, 2025
This statistic presents the share of shoppers worldwide using their smartphones while in stores for the selected activities. According to the 2018 findings, 29 percent of shoppers used their smartphones to research products in-store. Additionally, 36 percent of shoppers reported to using their smartphone to compare prices while browsing through a retailer's shop.

Share of online shoppers worldwide using their smartphones while in stores for the following activities in 2017 and 2018

Characteristic20172018
Buy 11% 16%
Research 22% 29%
Compare prices 30% 36%
Showing entries 1 to 3 (3 entries in total)
Created with Highcharts 7.2.2Share of shoppers11%11%22%22%30%30%16%16%29%29%36%36%20172018BuyResearchCompare prices
0%10%20%30%40%

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Release date

August 2018

Region

Worldwide

Survey time period

2017 and 2018

Number of respondents

6,000 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Respondents from the United States, Canada, United Kingdom, France, Germany, Australia.

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