Global online shopper interest in unique brand products 2018

This statistic presents the share of online shoppers worldwide that are more likely to purchase from a brand or retailer that offers the following services. According to the August 2018 findings, 59 percent of respondents stated that they were more likely to purchase either from a brand or retailer if the following services such as customization of products were offered, while an additional 49 percent stated similarly if limited edition products were offered as well.