In the fourth quarter of 2019, Volkswagen ranked first with 53 percent for overall score in customer-brand relationship. Nissan and Honda followed up in second and third place with 49 and 47 percent, respectively.
The most powerful non-luxury automotive brands in Mexico in 2nd quarter 2019, by brand strength score
Brand love/strength scores were taken from extracts of the Automotive Brand Love Study - Mexico Q4 2019, published in 2019 by Insights 4 Less, LLC. The study is based on the response of 601 new vehicle intenders in Mexico and intends to measures the strength of the consumer-brand relationship.
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Insights 4 Less. (January 28, 2020). The most powerful non-luxury automotive brands in Mexico in 2nd quarter 2019, by brand strength score [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/911451/mexico-most-powerful-non-luxury-automotive-brands/
Insights 4 Less. "The most powerful non-luxury automotive brands in Mexico in 2nd quarter 2019, by brand strength score." Chart. January 28, 2020. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/911451/mexico-most-powerful-non-luxury-automotive-brands/
Insights 4 Less. (2020). The most powerful non-luxury automotive brands in Mexico in 2nd quarter 2019, by brand strength score. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/911451/mexico-most-powerful-non-luxury-automotive-brands/
Insights 4 Less. "The Most Powerful Non-luxury Automotive Brands in Mexico in 2nd Quarter 2019, by Brand Strength Score." Statista, Statista Inc., 28 Jan 2020, https://www.statista.com/statistics/911451/mexico-most-powerful-non-luxury-automotive-brands/
Insights 4 Less, The most powerful non-luxury automotive brands in Mexico in 2nd quarter 2019, by brand strength score Statista, https://www.statista.com/statistics/911451/mexico-most-powerful-non-luxury-automotive-brands/ (last visited November 03, 2024)
The most powerful non-luxury automotive brands in Mexico in 2nd quarter 2019, by brand strength score [Graph], Insights 4 Less, January 28, 2020. [Online]. Available: https://www.statista.com/statistics/911451/mexico-most-powerful-non-luxury-automotive-brands/
