This statistic depicts the results of a survey about the barriers to improving marketing effectiveness in Australia in 2018. In this year, around 58 percent of the marketing professionals surveyed stated that a barrier to improving marketing effectiveness was that they couldn't compare measures of success across marketing channels.
Barriers to improving marketing effectiveness in Australia in 2018
Characteristic
Share of respondents
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Deloitte. (July 5, 2018). Barriers to improving marketing effectiveness in Australia in 2018 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/911351/australia-barriers-to-improving-marketing-effectiveness/
Deloitte. "Barriers to improving marketing effectiveness in Australia in 2018." Chart. July 5, 2018. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/911351/australia-barriers-to-improving-marketing-effectiveness/
Deloitte. (2018). Barriers to improving marketing effectiveness in Australia in 2018. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/911351/australia-barriers-to-improving-marketing-effectiveness/
Deloitte. "Barriers to Improving Marketing Effectiveness in Australia in 2018." Statista, Statista Inc., 5 Jul 2018, https://www.statista.com/statistics/911351/australia-barriers-to-improving-marketing-effectiveness/
Deloitte, Barriers to improving marketing effectiveness in Australia in 2018 Statista, https://www.statista.com/statistics/911351/australia-barriers-to-improving-marketing-effectiveness/ (last visited August 24, 2024)
Barriers to improving marketing effectiveness in Australia in 2018 [Graph], Deloitte, July 5, 2018. [Online]. Available: https://www.statista.com/statistics/911351/australia-barriers-to-improving-marketing-effectiveness/