Methods by which users discovered particular digital comparison tools in the UK 2017

Means by which users ended up using a particular digital comparison tool

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Source

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Release date

September 2017

Region

United Kingdom

Survey time period

October 2016 to January 2017

Number of respondents

1,653 respondents

Age group

16 years and older

Special properties

Consumers who have shopped around using a comparison site in the last three months

Method of interview

Online survey

Supplementary notes

Question originally asked as "Thinking about the [first] comparison site you visited when you last compared [PRODUCT], which of these best describes how you ended up on it?" Base includes consumers who have shopped around using a comparison site in the last three months.

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Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

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For single users
$199 USD
per month, billed annually 1
  • Free Statistics
  • Premium Statistics

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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