This statistic shows the means by which consumers in the United Kingdom (UK) ended up using a particular digital comparison tool. After consumers who knew exactly which site they wanted to visit before using the service, search engines such as Google were the most popular source of traffic, with 30 percent of respondents citing that as a major factor.
Means by which users ended up using a particular digital comparison tool
(in percentage of total respondents)
Characteristic
Percentage of all respondents
Knew which comparison site I wanted and went to that site
58%
No specific site in mind - searched online (e.g. Google) to find one
30%
Searched online for provider/supplier/product and ended up on a comparison site
Consumers who have shopped around using a comparison site in the last three months
Method of interview
Online survey
Supplementary notes
Question originally asked as "Thinking about the [first] comparison site you visited when you last compared [PRODUCT],
which of these best describes how you ended up on it?" Base includes consumers who have shopped around using a comparison site in the last three months.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Competition and Markets Authority. (September 26, 2017). Means by which users ended up using a particular digital comparison tool (in percentage of total respondents) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/910917/use-of-online-comparison-tools-discovery/
Competition and Markets Authority. "Means by which users ended up using a particular digital comparison tool (in percentage of total respondents)." Chart. September 26, 2017. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/910917/use-of-online-comparison-tools-discovery/
Competition and Markets Authority. (2017). Means by which users ended up using a particular digital comparison tool (in percentage of total respondents). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/910917/use-of-online-comparison-tools-discovery/
Competition and Markets Authority. "Means by Which Users Ended up Using a Particular Digital Comparison Tool (in Percentage of Total Respondents)." Statista, Statista Inc., 26 Sep 2017, https://www.statista.com/statistics/910917/use-of-online-comparison-tools-discovery/
Competition and Markets Authority, Means by which users ended up using a particular digital comparison tool (in percentage of total respondents) Statista, https://www.statista.com/statistics/910917/use-of-online-comparison-tools-discovery/ (last visited November 21, 2024)
Means by which users ended up using a particular digital comparison tool (in percentage of total respondents) [Graph], Competition and Markets Authority, September 26, 2017. [Online]. Available: https://www.statista.com/statistics/910917/use-of-online-comparison-tools-discovery/
