Reasons consumers use comparison tools 2017| Statista

This statistic shows the share of respondents who cited a particular reason or motivation for using a comparison website when investigating a purchase. Saving money is the primary motivating factor, with 71 percent of respondents saying this was a reason for using a comparison website.

Reasons cited by consumers in the United Kingdom (UK) for the use of comparison websites 2017 (in percentage of total respondents)

Characteristic	Percentage of all respondents
To help save money	71%
To compare a large number of suppliers	54%
Save time searching and comparing deals	48%
Get better idea about prices	46%
Help to find most suitable product/service for needs	37%
Find out which products/services available	28%
Find out which companies offer product/service	24%
Read user reviews/feedback	19%
Find out more information about products/services	16%
Get recommendation on what to choose	14%
Get guidance on how to choose a product/service	5%

0%5%10%15%20%25%30%35%40%45%50%55%60%65%70%75%80%

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Release date

September 2017

More information

Region

United Kingdom

Survey time period

October 2016 to January 2017

Number of respondents

1,688 respondents

Age group

16 years and older

Special properties

Consumers who have shopped around using a comparison site in the last three months

Method of interview

Online survey

Supplementary notes

Question originally asked as " Why did you use [a] comparison site on this occasion?" Base includes consumers who have shopped around using a comparison site in the last three months.

Citation formats

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