This statistic shows the share of consumers willing to accept premium prices in Italy in 2018, by product category. According to survey results, 39 percent of asked consumers were willing to pay more for natural food, while 33 percent of respondents did not mind spending more for free from GMOs food or beverages.
Share of consumers willing to accept premium prices in Italy in 2018, by product category
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
The European House – Ambrosetti . (June 1, 2018). Share of consumers willing to accept premium prices in Italy in 2018, by product category [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/910523/consumers-willing-to-accept-premium-prices-in-italy/
The European House – Ambrosetti . "Share of consumers willing to accept premium prices in Italy in 2018, by product category." Chart. June 1, 2018. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/910523/consumers-willing-to-accept-premium-prices-in-italy/
The European House – Ambrosetti . (2018). Share of consumers willing to accept premium prices in Italy in 2018, by product category. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/910523/consumers-willing-to-accept-premium-prices-in-italy/
The European House – Ambrosetti . "Share of Consumers Willing to Accept Premium Prices in Italy in 2018, by Product Category." Statista, Statista Inc., 1 Jun 2018, https://www.statista.com/statistics/910523/consumers-willing-to-accept-premium-prices-in-italy/
The European House – Ambrosetti , Share of consumers willing to accept premium prices in Italy in 2018, by product category Statista, https://www.statista.com/statistics/910523/consumers-willing-to-accept-premium-prices-in-italy/ (last visited November 23, 2024)
Share of consumers willing to accept premium prices in Italy in 2018, by product category [Graph], The European House – Ambrosetti , June 1, 2018. [Online]. Available: https://www.statista.com/statistics/910523/consumers-willing-to-accept-premium-prices-in-italy/