Main criteria for purchasing laundry detergent in Europe 2017

Leading criteria for purchasing laundry detergent among consumers in Europe in 2017

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Source

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Release date

May 2018

Region

Europe

Survey time period

October to November 2017

Number of respondents

4,611*

Age group

18-65 years

Special properties

those responsible for purchase and using a laundry machine

Method of interview

Online panel

Supplementary notes

* The survey covered 23 countries in Western, Southern, Eastern Europe and Scandinavia, with a total of approximately 200 respondents per country.

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