National primetime TV upfront ad sales in the U.S. 2008-2024

Published by
Michele Majidi,
Jun 14, 2024
According to the estimates of the upfront TV advertising spending in the United States, in the 2023/24 broadcast season, primetime TV upfront sales were projected to reach a value of 20.14 million U.S. dollars. This marked a decrease from the previous year's value of 20.14 million dollars. In 2020, due to the outbreak of the coronavirus, upfront TV ad spend fell to 19 million dollars, from the originally sold inventory worth 21.87 million dollars.

National primetime TV upfront ad sales in the United States from 2008/09 to 2023/24 season (in million U.S. dollars)

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Release date

August 2023

Region

United States

Survey time period

2008 to 2023

Supplementary notes

Figures have been rounded.
Figures prior to 2023 come from earlier MDI reports.
*Data shows the originally ad spend and the adjustments made after cancellations due to COVID-19.
**Forecast.

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Television advertising in the U.S.Advertising in the United StatesAdvertising in North AmericaTelevision in the United StatesAdvertising consumption and perception in the U.S.
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