Cleaning products: favorite brands Germany 2020

This statistic illustrates the results of a survey on the most popular household cleaning brands based on use during the past three months in Germany from 2017 to 2020. During the 2020 survey period it was found that roughly 32.8 percent of Germans aged 14 years and older had used WC-Ente within the last three months.

Ranking of the most popular brands of cleaning and maintenance products based on use during the past three months in Germany from 2017 to 2020

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Release date

November 2020

More information

Region

Germany

Survey time period

2017 to 2020

Age group

14 years and older

Special properties

German-speaking population

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

* First included in 2015.

** Not asked since 2016.

*** Not asked since 2017.

Information on base:
The survey is based on the German-speaking population aged 14 years and older.

Information on random sample:
2017: 23,106 respondents, projected base of 70.09 million people
2018: 23,086 respondents, projected base of 70.45 million people
2019: 23.120 respondents, projected base of 70,60 million people
2020: 23,138 respondents, projected base of 70.63 million people

Figures are based on the following study:
2017: VuMA 2018; 2018: VuMA 2019; 2019: VuMA 2020; 2020: VuMA 2021

Further information on methodology can the found here.

Original survey question: "Which of the following brands of household/ bath/ WC/ cleaning, scrubbing and maintenance products have been used in your household in the last three months?"
(Original German question: " "Welche der folgenden Marken vonHaushalts-/Bad-/WC-Reiniger, Scheuer- und Pflegemittel wurden in Ihrem Haushalt in den letzten drei Monaten verwendet?")