Top loyalty program features among Millennials and Baby Boomers worldwide in 2016

Published by Statista Research Department, Nov 30, 2016
This statistic shows the most valued loyalty program features according to Millennials and Baby Boomers worldwide in 2016. In 2016, 69 percent of Millennial respondents indicated that they most valued personalized product or service recommendations compared with just 45 percent of Baby Boomer respondents.

Most valued loyalty program features among Millennials and Baby Boomers worldwide in 2016*

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Release date

November 2016

Region

Worldwide

Survey time period

Q1 2016

Special properties

Millennials and Baby Boomers

Method of interview

Online survey

Supplementary notes

*All respondents who are members of retail loyalty programs.

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Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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