U.S. Millennials' preferred methods for loyalty program info access in 2018

Published by
Kasia Davies,
Jan 14, 2025
This statistic shows the preferred methods for accessing information about enrolled loyalty programs among Millennials in the United States in 2018. In 2018, 46 percent of respondents stated that they preferred to access information about loyalty programs of which they were a member through a mobile app on their phone.

What is your preferred method for accessing your rewards program info (points balance, redemption info, available rewards, etc.)?

CharacteristicShare of respondents
Smartphone - through a mobile app 46%
Smartphone - via a link in a text message 28%
Smartphone - mobile wallet (Apple Wallet, Android Pay) 11%
Website from my computer 6%
Facebook Messenger 4%
Showing entries 1 to 5 (5 entries in total)
Created with Highcharts 7.2.2Share of respondents46%46%28%28%11%11%6%6%4%4%Smartphone - through a mobile appSmartphone - via a link in a text messageSmartphone - mobile wallet (Apple Wallet,Android Pay)Website from my computerFacebook Messenger
0%10%20%30%40%50%60%

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Release date

March 2018

Region

United States

Survey time period

2018

Number of respondents

441 respondents

Age group

18 to 35

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