Leading home care brands' household penetration rate in Europe 2023

Published by
D. Petruzzi,
Aug 22, 2024

This statistic presents the household penetration rate of leading home care brands in Europe in 2023. That year, Fairy was the home care brand with the highest penetration rate in Europe, with around 27 percent of households buying the brand. Downy and Finish ranked in second and third place, with penetration rates of 26 percent and 23 percent, respectively.

Household penetration rate of leading home care brands in Europe in 2023

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Release date

August 2024

Region

Europe

Survey time period

2023

Supplementary notes

Household penetration rate refers to the share of households buying a brand.

 
Date of release is date of consultation.

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