Leading home care brands' household penetration rate in Portugal 2018

Published by Beatriz Luz, Oct 2, 2023
This statistic presents the household penetration rate of leading home care brands in Portugal in 2018. That year, Renova was the home care brand with the highest penetration rate in Portugal, with 67.4 percent of households buying the brand. Cif and Fairy ranked in second and third place, with penetration rates of 56 percent and 53.4 percent, respectively.

Household penetration rate* of leading home care brands in Portugal in 2018

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Release date

February 2020

Region

Portugal

Survey time period

2018

Supplementary notes

* Household penetration rate refers to the share of households buying a brand.

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