Leading home care brands' household penetration rate in Portugal 2018
This statistic presents the household penetration rate of leading home care brands in Portugal in 2018. That year, Renova was the home care brand with the highest penetration rate in Portugal, with 67.4 percent of households buying the brand. Cif and Fairy ranked in second and third place, with penetration rates of 56 percent and 53.4 percent, respectively.
