Leading home care brands' household penetration rate in Poland 2020-2023

Published by
Adriana Sas,
Nov 16, 2024

In 2023, Ludwik was the home care brand with the highest penetration rate in Poland, with 50 percent of households buying the brand. Domestos and Fairy followed, with penetration rates of 42 percent and 37 percent, respectively.

Household penetration rate of leading home care brands in Poland from 2020 to 2023

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Release date

October 2024

Region

Poland

Survey time period

2020 to 2023

Supplementary notes

* Household penetration rate refers to the share of households buying a brand.

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