This statistic presents the household penetration rate of leading home care brands in Ireland in 2018. That year, Fairy was the home care brand with the highest penetration rate in Ireland, with 70.5 percent of households buying the brand. Nicky and Comfort ranked in second and third place, with penetration rates of 51.3 percent and 50.3 percent, respectively.
Household penetration rate* of leading home care brands in Ireland in 2018
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Kantar Worldpanel. (February 26, 2020). Household penetration rate* of leading home care brands in Ireland in 2018 [Graph]. In Statista. Retrieved December 25, 2024, from https://www.statista.com/statistics/905186/home-care-brands-penetration-rate-ireland/
Kantar Worldpanel. "Household penetration rate* of leading home care brands in Ireland in 2018." Chart. February 26, 2020. Statista. Accessed December 25, 2024. https://www.statista.com/statistics/905186/home-care-brands-penetration-rate-ireland/
Kantar Worldpanel. (2020). Household penetration rate* of leading home care brands in Ireland in 2018. Statista. Statista Inc.. Accessed: December 25, 2024. https://www.statista.com/statistics/905186/home-care-brands-penetration-rate-ireland/
Kantar Worldpanel. "Household Penetration Rate* of Leading Home Care Brands in Ireland in 2018." Statista, Statista Inc., 26 Feb 2020, https://www.statista.com/statistics/905186/home-care-brands-penetration-rate-ireland/
Kantar Worldpanel, Household penetration rate* of leading home care brands in Ireland in 2018 Statista, https://www.statista.com/statistics/905186/home-care-brands-penetration-rate-ireland/ (last visited December 25, 2024)
Household penetration rate* of leading home care brands in Ireland in 2018 [Graph], Kantar Worldpanel, February 26, 2020. [Online]. Available: https://www.statista.com/statistics/905186/home-care-brands-penetration-rate-ireland/
