Leading home care brands' household penetration rate in Greece 2023

Published by
D. Petruzzi,
Aug 22, 2024

This statistic presents the household penetration rate of leading home care brands in Greece in 2023. That year, Klinex was the home care brand with the highest penetration rate in Greece, with over 70 percent of households buying the brand. Ajax and Fairy ranked in second and third place, respectively.

Household penetration rate of leading home care brands in Greece in 2023

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Release date

August 2024

Region

Greece

Survey time period

2023

Supplementary notes

* Household penetration rate refers to the share of households buying a brand.
Date of release is date of consultation.

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