Leading home care brands' household penetration rate in Germany 2023

Published by
D. Petruzzi,
Aug 22, 2024

This statistic presents the household penetration rate of leading home care brands in Germany in 2023. That year, Lenor and Tempo were the home care brands with the highest penetration rate in Germany, with about 30 percent of households purchasing them. Frosch ranked in third place, with a penetration rate of 29 percent.

Household penetration rate of leading home care brands in Germany in 2023

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Release date

August 2024

Region

Germany

Survey time period

2023

Supplementary notes

* Household penetration rate refers to the share of households buying a brand.
Date of release is date of consultation.

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