Leading health & beauty brands' household penetration rate in Europe 2023

Published by
D. Petruzzi,
Aug 22, 2024

This statistic presents the household penetration rate of leading health and beauty brands in Europe in 2023. That year, Nivea was the health and beauty brand with the highest penetration rate in Europe, with nearly 50 percent of households buying the brand. Colgate and Garnier ranked in second and third place, respectively. That year, Nivea was also the leading health and beauty brand based on consumer reach points.

Household penetration rate of leading health and beauty brands in Europe in 2023

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Release date

August 2024

Region

Europe

Survey time period

2023

Supplementary notes

Household penetration rate refers to the share of households buying a brand.

Brands are defined as "leading" based on consumer reach points.

 
Date of release is date of access

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