Leading health & beauty brands' household penetration rate in Poland 2020-2023

Published by
Adriana Sas,
Nov 16, 2024

In 2023, Nivea was the health and beauty brand with the highest penetration rate in Poland, with 67 percent of households buying the brand. Colgate and Ziaja followed, with penetration rates of 60 percent and 46 percent, respectively.

Household penetration rate of leading health and beauty brands in Poland from 2020 to 2023

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Release date

October 2024

Region

Poland

Survey time period

2020 to 2023

Supplementary notes

* Household penetration rate refers to the share of households buying a brand.

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