This statistic depicts the barriers to online fashion shopping according to non-buyers in India as of February 2018. As of this date, around 40 percent of non-buyers in India stated that the lack of touch and feel was a barrier to making purchases of fashion products online.
Barriers to online fashion shopping according to non-buyers in India as of February 2018
The original survey question was phrased as follows: "Could you please tell me the top 3 reasons why you didn't buy this [category] online? Only top rank considered for analysis.".
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BCG, & Google. (February 16, 2018). Barriers to online fashion shopping according to non-buyers in India as of February 2018 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/905159/india-barriers-to-online-fashion-shopping-for-non-buyers/
BCG, und Google. "Barriers to online fashion shopping according to non-buyers in India as of February 2018." Chart. February 16, 2018. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/905159/india-barriers-to-online-fashion-shopping-for-non-buyers/
BCG, Google. (2018). Barriers to online fashion shopping according to non-buyers in India as of February 2018. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/905159/india-barriers-to-online-fashion-shopping-for-non-buyers/
BCG, and Google. "Barriers to Online Fashion Shopping According to Non-buyers in India as of February 2018." Statista, Statista Inc., 16 Feb 2018, https://www.statista.com/statistics/905159/india-barriers-to-online-fashion-shopping-for-non-buyers/
BCG & Google, Barriers to online fashion shopping according to non-buyers in India as of February 2018 Statista, https://www.statista.com/statistics/905159/india-barriers-to-online-fashion-shopping-for-non-buyers/ (last visited December 22, 2024)
Barriers to online fashion shopping according to non-buyers in India as of February 2018 [Graph], BCG, & Google, February 16, 2018. [Online]. Available: https://www.statista.com/statistics/905159/india-barriers-to-online-fashion-shopping-for-non-buyers/
