Leading health & beauty brands' household penetration rate in Greece 2023

Published by
D. Petruzzi,
Aug 22, 2024

This statistic presents the household penetration rate of leading health and beauty brands in Greece in 2023. That year, Colgate was the health and beauty brand with the highest penetration rate in Greece, with about 70 percent of households buying the brand. Everyday and Aim ranked in second and third place, with penetration rates of over 55 percent each.

Household penetration rate of leading health and beauty brands in Greece in 2023

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Release date

August 2024

Region

Greece

Survey time period

2023

Supplementary notes

Household penetration rate refers to the share of households buying a brand.

Date of release is date of access

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