B2C online retail ratio in Japan 2014-2023

Published by C. Diep, Oct 2, 2024

The business-to-consumer (B2C) e-commerce market in Japan accounted for around 9.4 percent of commercial transactions for physical goods in 2023, an increase from about 4.4 percent in 2014. Even though the domestic B2C e-commerce market grew steadily in size in the last decade, offline retail remains the main sales channel.

Business-to-consumer (B2C) e-commerce ratio within overall commercial physical goods transactions in Japan from 2014 to 2023

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Release date

September 2024

Region

Japan

Survey time period

2014 to 2023

Supplementary notes

The e-commerce ratio refers to the ratio of the e-commerce market scale to the total amount of overall commercial transactions. According to the source, the subjects for calculating the e-commerce ratio for B-to-C and B-to-B e-commerce are selected respectively from merchandising businesses and business types except “others” in an industrial classification system.

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Purchase decisions

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B2C e-commerce in JapanInternet usage in JapanE-commerce in JapanRetail trade in JapanOnline banking in Japan
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