In 2022, the value of the business-to-consumer (B2C) e-commerce market in Japan amounted to around 22.7 trillion Japanese yen. The market size grew steadily in the last decade, boosted by the interest in smooth processing services and efficient distribution channels. However, it declined slightly for the first time in 2020, facilitated by a drop in the service segment, which included travel bookings as a major product category.
E-commerce market in Japan
Japanese electronic commerce is characterized by the unproportionally large size of the business-to-business market and the high potential of the B2C market. As around one in three business transactions of the B2B market are already processed through online commerce, the growth potential is limited. In contrast, the ratio of consumer-focused online retail is still floating below ten percent of all commercial transactions in Japan, with the trend pointing upward.
The push towards online shopping
Even though domestic businesses offer fast and reliant transaction and delivery services, the e-commerce penetration rate in Japan remained the lowest within the Asia Pacific region. Common troubles experienced during online shopping stem from the limitations of only being able to view online. Without the possibility of inspecting goods for size and faults, in-store retail remains the preferred shopping channel of consumers. Meanwhile, online retailers are steadily improving the consumer experience to push shopping activities further online.
Business-to-consumer (B2C) e-commerce market size in Japan from 2013 to 2022
(in trillion Japanese yen)
Characteristic
Market size in trillion Japanese yen
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METI (Japan). (August 31, 2023). Business-to-consumer (B2C) e-commerce market size in Japan from 2013 to 2022 (in trillion Japanese yen) [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/901251/japan-b2c-e-commerce-market-size/
METI (Japan). "Business-to-consumer (B2C) e-commerce market size in Japan from 2013 to 2022 (in trillion Japanese yen)." Chart. August 31, 2023. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/901251/japan-b2c-e-commerce-market-size/
METI (Japan). (2023). Business-to-consumer (B2C) e-commerce market size in Japan from 2013 to 2022 (in trillion Japanese yen). Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/901251/japan-b2c-e-commerce-market-size/
METI (Japan). "Business-to-consumer (B2c) E-commerce Market Size in Japan from 2013 to 2022 (in Trillion Japanese Yen)." Statista, Statista Inc., 31 Aug 2023, https://www.statista.com/statistics/901251/japan-b2c-e-commerce-market-size/
METI (Japan), Business-to-consumer (B2C) e-commerce market size in Japan from 2013 to 2022 (in trillion Japanese yen) Statista, https://www.statista.com/statistics/901251/japan-b2c-e-commerce-market-size/ (last visited July 03, 2024)
Business-to-consumer (B2C) e-commerce market size in Japan from 2013 to 2022 (in trillion Japanese yen) [Graph], METI (Japan), August 31, 2023. [Online]. Available: https://www.statista.com/statistics/901251/japan-b2c-e-commerce-market-size/