This statistic depicts the factors influencing online fashion shopping according to occasional shoppers in India as of February 2018. As of this date, around 34 percent of occasional shoppers in India stated that better prices encouraged them to purchase fashion products online.
Factors influencing online fashion shopping according to occasional shoppers in India as of February 2018
Characteristic
Share of occasional shoppers
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The original survey question was phrased as follows: "Could you please tell me the top 3 reasons why you did choose to buy this [category] online? Only top rank considered for analysis.".
Occasional shoppers are defined by the source as having made 1 to 3 online apparel purchase in the last 6 months.
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BCG, & Google. (February 16, 2018). Factors influencing online fashion shopping according to occasional shoppers in India as of February 2018 [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/901057/india-factors-influencing-online-fashion-shopping-of-occasional-shoppers/
BCG, und Google. "Factors influencing online fashion shopping according to occasional shoppers in India as of February 2018." Chart. February 16, 2018. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/901057/india-factors-influencing-online-fashion-shopping-of-occasional-shoppers/
BCG, Google. (2018). Factors influencing online fashion shopping according to occasional shoppers in India as of February 2018. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/901057/india-factors-influencing-online-fashion-shopping-of-occasional-shoppers/
BCG, and Google. "Factors Influencing Online Fashion Shopping According to Occasional Shoppers in India as of February 2018." Statista, Statista Inc., 16 Feb 2018, https://www.statista.com/statistics/901057/india-factors-influencing-online-fashion-shopping-of-occasional-shoppers/
BCG & Google, Factors influencing online fashion shopping according to occasional shoppers in India as of February 2018 Statista, https://www.statista.com/statistics/901057/india-factors-influencing-online-fashion-shopping-of-occasional-shoppers/ (last visited July 03, 2024)
Factors influencing online fashion shopping according to occasional shoppers in India as of February 2018 [Graph], BCG, & Google, February 16, 2018. [Online]. Available: https://www.statista.com/statistics/901057/india-factors-influencing-online-fashion-shopping-of-occasional-shoppers/